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SoCal Refining & Marketing

The Difference In Mid & Down Stream


Full Service Consulting Firm

SoCal Refining and Marketing is a full service consulting firm that specializes in the mid and downstream oil business. We have experts around the country that have worked around the globe in various areas of responsibilities. We are made up of a team of seasoned major oil company veterans and entrepreneurs who have created wealth and jobs for themselves and others.

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We Offer Our Clients World Class Service


Mergers & Acquisitions

The SoCal Refining and Marketing team has created its own proprietary spreadsheet which is tailored to each of its clients as needed. This spreadsheet gives each client a timeline with costs and the ability to measure the process in real time so the client always has control of the project and costs.

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Advisory Services

The SoCal team can assist in confidential projects for publicly traded oil companies or private equity firms, as well as provide expert witnesses in litigation.

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Initial & Long Term Operations Capabilities

If you want the benefits of our talents and relationships without the overhead of an internal operational team, we can be of service.  The SoCal Refining and Marketing team has the ability to operate the day-to-day operations for your acquisition.

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Our Mission

SoCal Refining and Marketing is a full-service consulting firm that specializes in the mid and downstream oil business. Run by former major oil company executives and entrepreneurs, SoCal Refining and Marketing strives to create wealth through mergers and acquisitions, initial and long-term operations and advisory services.



The team at SoCal Refining and Marketing has a lot of depth and has worked together for many years. We have the ability to adapt to Clients needs. We are not one dimensional.

  • We focus exclusively on the oil and gas industry
  • Our team has hundreds of years of experience in the industry and we speak the language
  • Our expertise allows us to adapt to just about any situation and need
  • Our proprietary spreadsheets keep projects on task and on a budget where we are accountable to the client
  • We know how to bridge the gap between the past, the present and the future of the industry
  • We understand that we are not only managing business and processes, but also people
  • We bring innovative solutions to maximize efficiency and profitability
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Years of Experience. An Array of Services

Gas Station & Convenience Store Operations

Gas Station & Convenience Store Operations

We operate gas stations and convenience stores throughout the country. We have simplified the process with policies and procedures that make the operations much more efficient and profitable. We have worked in the franchise system as franchisors and franchisees and can handle startup project management or taking over day-to-day operations. If you prefer to operate on your own we can put the systems in place to eliminate the learning curve for new operators.

Gas Station and C-Store Maintenance Management

Gas Station and C-Store Maintenance Management

Maintenance can be a large cost to an operator with environmental compliance and day-to-day operations. With stores open 24 hours a day, 7 days a week, having a team in place to manage the maintenance issues and costs is another service that the SoCal team offers. We have state-of-the-art software to keep costs down and repair times shortened. We can also handle all aspects of construction as well as ADA issues.

Retail Business Real Estate

Retail Business Real Estate

With hundreds of years of experience, the SoCal team has a strong background in real estate and we can handle the development, valuations and the buying/selling of sites. More importantly, we have created the ‘6 Rights To Real Estate’ to assist us in perfecting which channel of trade and brand should be set up for your property.

Wholesale and Retail Pricing

Wholesale and Retail Pricing

The SoCal team has members that are experienced and have priced fuel at the wholesale level for major oil companies. Other SoCal team members have priced fuel at the retail level for their own sites throughout the country. We have the knowledge to teach your team, or we can manage it for you.

Fuel Supply and Distribution from Terminal to Retail Facilities

Fuel Supply and Distribution from Terminal to Retail Facilities

As former and current Jobbers, we know first-hand how to handle hauling and the accounting requirements. The SoCal team can coach you so you can manage it, or we can handle it for you. If outsourcing is preferred, we can negotiate the details and costs anywhere in the country.

Expert Consultation and Testimony for Retail Disputes

Expert Consultation and Testimony for Retail Disputes

The SoCal team has been expert witnesses in multiple areas of litigation such as Supply Contracts, Franchise Disputes, Pricing/Antitrust issues, Insurance Fraud, Operational Standards of Care and Eminent Domain cases. We handle all aspects of construction as well as ADA issues.

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Our Recent Projects

The transition of Chevron Hawaii Downstream Assets to One Rock Capital Partners

Antitrust Pricing Consultation for the USDOJ regarding practices of wholesale marketers in a specific market

Strategy and Network evaluation for a Publicly Traded US Refining Company

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“We worked with SoCal as part of our acquisition of Retail assets from a large corporation. We tasked SoCal with communicating with the retail operators, performing due diligence on the businesses and helping improve the operations post-closing. We sought SoCal’s advice on everything from IT integration to marketing strategy and were always impressed with the team’s insights and thoughtfulness. In addition, the team is available at all hours.”


“Our firm was seeking an operational expert witness for a severe injury that occurred on the forecourt of a gas station.  Don Strenk of SoCal as our expert witness provided us with extensive support in the area of gas station operations and industry standards of care for safe operations of fueling facilities.”


“Don Strenk of SoCal was able to opine and testify through deposition in all areas associated with standard operational care, spills, fuel pump mechanics, fuel energy content and autoignition temperatures. SoCal’s consulting services are thorough, efficient and professionally executed.”


“SoCal provided our firm with leading industry expert in the field of Gas Station and C-Store Operations with a specialty in Industry Standard of Care.  Don Strenk’s extensive knowledge, industry procedures database, and highly professional handling of affidavits and depositions provided us with everything we needed from an expert witness and consultant to pursue our case.”


“SoCal assisted our company in its strategic review of Back Office and Cash Handling hardware and software in the Gas Station and C-Store industry.  Their knowledge of the technology, competitive structure  and customer segments within this industry in the United States was extensive and provided a solid foundation for the development and fine-tuning of our participation strategy.”


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(714) 644-9350